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BGI and John Kilmartin announce new partnership with Babco

Babco Gears Up for 2014 Global Travel Retail Expansion

Babco Europe Limited
• Develops specialised travel retail brand portfolio based on the AGWA de Bolivia, Mickey Finn & Bad Angel premium spirit brands – to be revealed at the 2013 TFWA World Exhibition in Cannes
• Appoints Barry Global Innovation (BGI) in partnership with John Kilmartin as
international Travel Retail partner
• Announces Seva Group as Latin American Travel Retail Regional partner

Dublin, Ireland October 7th 2013

Babco, crafters of distinctive adult drinks brands – along with its recently appointed Travel Retail partners Barry Global Innovation/John Kilmartin (global partner) and Seva Group (Latin America regional partner) – will unveil a new Travel Retail specialised spirits portfolio at the TFWA World Exhibition in Cannes on October 22nd 2013.

Babco’s Travel Retail specialised premium spirits portfolio consists of three new brands:

    AGWA XO – a new super-premium high altitude, high strength (43% ABV) coca spirit; sister brand to AGWA de Bolivia – the original coca leaf liqueur. The TFWA Cannes event will be the first reveal anywhere of the details of this unique product and packaging.


    Mickeys Delight Alcoholic Confectionery™ Range – an entirely new product concept from the Mickey Finn Liquor Company. This unique 15% ABV strength product range heralds the arrival of a new liqueur category – adult confectionery. Available initially in a range of chocolate & desert flavours Mickeys Delight features an exclusive to Travel Retail speciality Seductive Selection Pack.
    Bad Angel – the new to Travel Retail re-formulated 24% ABV strength Pink Lychee, Petite Champagne “Cognac Style” Liqueur

Bad Angel Liqueur - Strictly For Girls

Mark Wilson Founder & Executive Chairman of Babco Europe Ltd. commented “we are excited about the potential for these three Babco brands internationally and specifically in the global travel retail sector. Both AGWA XO and Mickeys Delight packaging was developed with a specific focus on the Travel Retail trade and we look forward to exclusively revealing both of these at the 2013 TFWA World Exhibition in Cannes later this month. We believe that with the recent appointment of both Barry Global Innovation/John Kilmartin as our worldwide Travel Retail partner as well as the SEVA Group for the Latin American region, we are now poised for an exciting growth phase.”

Barry Geoghegan founder of BGI commented: “both John and I have been approached by many international brand owners to represent their brands in global travel retail. When we met Babco Europe we knew immediately we would be working with exceptional brands developed by a marketing team of experienced industry professionals, who understand the unique elements required for the Travel Retail sector.”

Laura Klingeman, Business Development Manager TRDF of Seva Group added: “it is a privilege to be able to work with such innovative and exclusive brands. We are very excited about the opportunities these brands present us with and we have experienced great feedback from our customers”.

About BABCO Europe: Babco Europe is the Dublin based international drinks company dedicated to crafting and distributing cutting-edge alcohol brands including AGWA de Bolivia (“AGWA”), Mickey Finn Liquors (“Mickey Finn”) and Bad Angel Liqueur. To learn more about BABCO and their brand portfolio visit – email: tel. +353 1 2020012

Contact Barry Geoghegan – email: – tel. +353 86 2354173 (Visit Barry at the TFWA World Exhibition in Cannes form 21st – 25th October 2013 on the Paul Sapin H 17 Stand in the Blue Village)

Contact Laura Klingeman: – email: – tel. +31 475 331122