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About

Barry Global Innovation Ltd

Barry Geoghegan is Managing Director of Barry Global Innovation Ltd. and the global travel retail exclusive agent for wine bottlers Paul Sapin, who produce wine in standard wine sizes and mini wine bottles wholesale to the travel retail industry in plastic wine bottles made from multilayer PET (MLP). 

Barry was born in Dublin and is married to Orla (who is the founder and owner of Maxbenjamin Candles). They have 3 boys and currently live in Greystones, Co Wicklow.

Barry has a BA Hons from UCD in Economics and worked briefly in the City of London after graduating in 1988. He started in the wine industry by chance in 1989 and has loved every minute of his time since then. In 1991, Barry bought a wine business which specialised in Spanish wines and transformed the business to expand the portfolio to include wines from Australia, Chile and France. He also was responsible for bringing San Miguel beer to Ireland launching the brand on the market in 1992.

In 1994 Barry formed a joint venture with Findlater Wine Merchants called Fruit of The Vine and together they built the business from 20,000 case sales in 1994 to over 250,000 cases by 2001.
As one of the owners of Findlaters they then sold the business in 2001 to the C and C Group . Barry later took up the role as Sales Director for a newly combined wine company Findlatergrants which was by then the biggest wine company in Ireland selling over 1 million cases of product. In 2006 Barry joined Febvre & Co Ltd as Commercial Director a role which he continues today focussing on all aspects of sales and marketing selling to 32 counties on the island of Ireland.

Barry has completed all the WSET wine courses culminating in graduating with the WSET Diploma in 1995. In 2001 Barry was one of only 10 people in the world to study for the first ever Wine MBA in Bordeaux Business School. The course was studied on a global basis with course work carried out in University Catholica, Santiago, Chile, Keo Business School, Tokyo, Japan, University College Davis, California, USA, University of South Australia, Adelaide, Australia and of course Bordeaux Business School, France. Barry was very lucky to achieve a first class honours in the course and was also the winner of the best thesis in Marketing and Strategic Management. Barry has been lecturing the students at the WSET Diploma Course for the last 8 years and lectures on a wide range of topics from “The Business of Wine” and “The Wines of the Americas” to “The Wines of Bordeaux”. In addition Barry has also been lecturing for the last 3 years to the BA students in Culinary Arts at DIT on the business of wine. Barry has also recently completed a Diploma in Digital Marketing.

Barry and Michael Geoghegan
Barry and Michael Geoghegan


In his spare time Barry loves sport. He travels the world supporting the Irish football and Rugby teams and tries to combine (where possible) some visits to some great restaurants and wineries. He also enjoys hiking and has climbed some small mountains recently with friends from the trade for the Irish Cancer society.

Contact Barry at barryATtravelretailbrandsDOTcom