Tito’s Vodka is the fastest growing premium vodka in the world according to figures recently released by Impact. The brand continues its growth in global travel retail with many new markets opening already in 2015. The handmade vodka continues to build new fans in many markets globally as young consumers love the simplicity and pureness of this corn made/gluten free vodka. The original vodka that started the US spirit craft movement.
TO John Mc Donnell – Tito’s
Please pass on my congratulations to Tito and all the team in Texas on such a great achievement . It is great to see that Tito’s commitment to producing such a high quality handcrafted vodka is now being recognised by such an influential publication. Looking forward to opening many more new markets for this great brand.
Travel Retail Brands
TO Warren Adamson – Craggy Range
Please pass on my warm congratulations to all the team at Craggy for the really well deserved award. I am sure it will bring Craggy Range even more to the attention of the world’s wine lovers. We are so proud to be associated with this great brand in global travel retail.
Travel Retail Brands
Travel Retail Brands Ltd.
In order to concentrate even more closely on travel retail opportunities, Barry has recently formed a focussed business in partnership with John Kilmartin (Ex ARI) and in conjunction with other industry specialists called “Travel Retail Brands Ltd.” (TR Brands).
The new business gives wines and spirits brand owners a unique route to market in the global travel retail market. All key markets, channels and operators are covered in this comprehensive global operation. By specialising in the unique channel of travel retail, they have created a business model that brings high quality premium liquor brands directly to the key decision makers.
TR Brands exhibits/attends all the key global travel retail trade shows and travels extensively to meet the operators in their home markets.
TFWA World Exhibition – Cannes 2014
Barry Geoghegan will be attending the TFWA World Exhibition in Cannes 2014 from 26th – 30th October 2014. Please contact Barry to arrange a meeting in Cannes on the Paul Sapin H17 stand in the Blue Village.
To date, the following brand owners have put their faith in TR Brands to deliver on their travel retail strategies:
Paul Sapin – France (Global – Travel Retail)
Taylors Wines – Australia (Global – Travel Retail)
Craggy Range – New Zealand (Global – Travel Retail)
Concha Y Toro – Chile (Asian Region – Travel Retail)
Château Bernadotte and Château Fournas Bernadotte – France (Global – Travel Retail)
TR Brands will only represent ONE brand owner for each key Country/Region ensuring brand owners receive the maximum possible focus.
In the spirits area, TR Brands is delighted to work with the following brand owners in the global travel retail environment:
Tito’s – Handmade Vodka – Austin Texas (Exclusive for Europe/Middle East/Asia & Africa – Travel Retail)
BABCO – Europe (Agwa de Bolivia, Mickeys Delight and Bad Angel) (Global – Travel Retail)
Pisco Porton – Peru’s most premium product (Global except the Americas – Travel Retail)
Mayfair – London Dry Gin (Global – Travel Retail)
West Cork Distillers – Irish Whiskey (Global – Travel Retail)
Glenfarclas – Malt Whisky (Key Asian Markets – Travel Retail)
Terra – Irish Creams (Global – Travel Retail)
Please contact Barry to arrange a meeting in Cannes at the TFWA show from 27th – 31st October 2014. Barry will be on the Paul Sapin H17 stand in the Blue Village.
Barry will also be attending the annual Canadian show FDFA in Toronto from 17th – 19th November 2014 and the MEADFA Conference in Dubai from 24th – 25th November 2014. Again, please contact Barry to arrange a meeting at any of the above future events.
We have just recently launched Agwa de Bolivia and Bad Angel with Dufry.
They are both listed in Milan, Prague, Busan Korea, Basel Switzerland, Moscow Russia and Bali Indonesia.
The first tasting promotion was carried out in early March in Basel, Switzerland, supported by an in-store tasting which also included giving away Agwa party masks for the passengers.
We have heard some very good results have been achieved with the highlight being in Bali.
This is a resort favoured by Australian tourists and with Agwa’s big following in both Sydney and Melbourne, we were delighted to see fantastic sales of Agwa and Bad Angel at the airport.
We are planning to do a tasting soon in Bali, where over 1 million Australians visit each year.
Watch this space for Babcos launch of the new Agwa XO Carnival edition and Mickeys Delight Alcoholic Confectionery Gift sets exclusive to travel retail.
Reporting directly from Seoul in South Korea …!
As part of the recently established agreement between BGI and Château Bernadotte and Château Fournas Bernadotte to represent their wines in the global travel retail channel, we are delighted to announce that Château Bernadotte has been listed on the super in–flight programme of Korean Airlines since 1st November and by all accounts is going extremely well in its first month.
Château Bernadotte and Château Fournas Bernadotte were purchased by King Power Group (Hong Kong) in December 2012 as reported in The Moodie Report.
Look out for Château Bernadotte on your next trip to Korea!
This was my 3rd time visiting the big Canadian Duty Free Convention held in the Hilton Falls Niagara.
The show is particularly special in that the border store operators are owned by private individuals and they are a great bunch of people to work with.
The show is also attended by the airport operators ARI, Nuance, Dufry and World Duty Free so the convention combines the big global players with the independent store owners.
We have had great support from the border stores for the Paul Sapin MLP range and this year we introduced the new Joy range.
The range consists of 3 wines in 18.75 cl with a glass attached to each bottle for convenience . This was a very popular new line for the operators and look forward to starting to sell in the new concept with the 2013 vintage.
The JOY range comes in a ready to display case of 12 bottles perfect for a wine till-point strategy.
We also showed the newly created gift set “The French Classics”. This set comprises of 4 wines each in 25 cl glass equating to a total of 1 litre of wine.
The set contains 4 different French red wines from the classic regions, Bordeaux, Burgundy, Rhone and Languedoc.
It is definitely the most friendly of all the shows as the same people from all the Canadian provinces attend each year and it is always nice to meet new and old friends.
I also was proud to show the operators the new brands which I have started to work with and the reaction was very positive indeed.
Next year the show will move to Toronto and I will definitely have it in my diary.
Cannes 2013 proves a big success with over 200 guests attending the BGI /Seva Group and Global Travel Retail Sales (GTRS) Cocktail Event
The annual TFWA trade show in Cannes proved to be a great occasion again last week on the French Riviera.
Joined by our South American business partners and event hosts, Seva Group and the David Spillane run Global Travel Retail Sales (GTRS) licensed confectionery specialists, we welcomed more than 200 guests to our now annual cocktail event. The evening was attended by some of the industries biggest global operators, trade media and some close industry friends.
We shared stories of the year gone by and sampled some of the great new products in the companies’ portfolios.
Some highlights of the night included the exceptional Agwa XO Mojitos, Mayfair’s Award winning London Dry Gin, the excellent Chateau Bernadotte 2008 Marques de Casa Concha wines from Concha Y Toro and the new Paul Sapin French Classic Premium Gift Set .
Thanks to all the team from Seva Group, Babaco, Mayfair, Paul Sapin, Chateau Bernadotte, Terra and Concha Y Toro for such a great night on the balcony of 6, Boulevard de La Croisette.
We are already looking forward to next years event and thank all of those who came along on the night.
Babco Gears Up for 2014 Global Travel Retail Expansion
• Develops specialised travel retail brand portfolio based on the AGWA de Bolivia, Mickey Finn & Bad Angel premium spirit brands – to be revealed at the 2013 TFWA World Exhibition in Cannes
• Appoints Barry Global Innovation (BGI) in partnership with John Kilmartin as
international Travel Retail partner
• Announces Seva Group as Latin American Travel Retail Regional partner
Dublin, Ireland October 7th 2013
Babco, crafters of distinctive adult drinks brands – along with its recently appointed Travel Retail partners Barry Global Innovation/John Kilmartin (global partner) and Seva Group (Latin America regional partner) – will unveil a new Travel Retail specialised spirits portfolio at the TFWA World Exhibition in Cannes on October 22nd 2013.
Babco’s Travel Retail specialised premium spirits portfolio consists of three new brands:
- • AGWA XO – a new super-premium high altitude, high strength (43% ABV) coca spirit; sister brand to AGWA de Bolivia – the original coca leaf liqueur. The TFWA Cannes event will be the first reveal anywhere of the details of this unique product and packaging.
• Mickeys Delight Alcoholic Confectionery™ Range – an entirely new product concept from the Mickey Finn Liquor Company. This unique 15% ABV strength product range heralds the arrival of a new liqueur category – adult confectionery. Available initially in a range of chocolate & desert flavours Mickeys Delight features an exclusive to Travel Retail speciality Seductive Selection Pack.
• Bad Angel – the new to Travel Retail re-formulated 24% ABV strength Pink Lychee, Petite Champagne “Cognac Style” Liqueur
Mark Wilson Founder & Executive Chairman of Babco Europe Ltd. commented “we are excited about the potential for these three Babco brands internationally and specifically in the global travel retail sector. Both AGWA XO and Mickeys Delight packaging was developed with a specific focus on the Travel Retail trade and we look forward to exclusively revealing both of these at the 2013 TFWA World Exhibition in Cannes later this month. We believe that with the recent appointment of both Barry Global Innovation/John Kilmartin as our worldwide Travel Retail partner as well as the SEVA Group for the Latin American region, we are now poised for an exciting growth phase.”
Barry Geoghegan founder of BGI commented: “both John and I have been approached by many international brand owners to represent their brands in global travel retail. When we met Babco Europe we knew immediately we would be working with exceptional brands developed by a marketing team of experienced industry professionals, who understand the unique elements required for the Travel Retail sector.”
Laura Klingeman, Business Development Manager TRDF of Seva Group added: “it is a privilege to be able to work with such innovative and exclusive brands. We are very excited about the opportunities these brands present us with and we have experienced great feedback from our customers”.
About BABCO Europe: Babco Europe is the Dublin based international drinks company dedicated to crafting and distributing cutting-edge alcohol brands including AGWA de Bolivia (“AGWA”), Mickey Finn Liquors (“Mickey Finn”) and Bad Angel Liqueur. To learn more about BABCO and their brand portfolio visit www.babcoeurope.com – email: email@example.com tel. +353 1 2020012
Contact Barry Geoghegan www.barrygi.com – email: firstname.lastname@example.org – tel. +353 86 2354173 (Visit Barry at the TFWA World Exhibition in Cannes form 21st – 25th October 2013 on the Paul Sapin H 17 Stand in the Blue Village)
Contact Laura Klingeman: www.seva-group.com – email: email@example.com – tel. +31 475 331122
Contact Laura Klingeman: www.seva-group.com – email: firstname.lastname@example.org – tel. +31 475 331122
Paul Sapin SA (In conjunction with Barry Global Innovation Ltd) has signed an agreement this week with Seva Group to distribute their exclusive travel retail range of wines to the Latin American Travel retail Operators.
This new partnership has been made in time to present the range to those Latin American operators attending the forthcoming IAADFS show in Orlando next month and they will also be present at the ASUTIL conference in June.
Commenting on the new partnership on behalf of Paul Sapin Barry Geoghegan said “We are delighted to be working with the Seva Group in Latin America as they have such strong long standing relationships in this region and are passionate about building a wine business together in this really exciting part of the world”.
Commenting on the opportunity on behalf of Seva Group, Laura Klingeman said “Paul Sapin is a very modern and innovative company offering an amazing range of wines. Both Paul Sapin and Barry Global Innovation have a similar approach to the market as Seva Group and we are convinced of the success of the unique wine portfolio for the Duty Free market. I am very excited about our partnership for the Latin American region!”
The Paul Sapin range includes wines from Chile, France, Australia, South Africa, Italy and New Zealand in multiple formats (75 cl and 18.75 cl). The wines are available in the unique unbreakable MLP format which has proven so popular with travel retail operators in many markets around the world. They will also be showing the excellent new, World Wine Cellar premium gift sets which are also exclusive to travel retail operators. In addition to the core range, Paul Sapin will be showing the award winning wines from their Domaine Perierre and Domaine Blomac estates at the forthcoming shows.
The range is distributed in over 40 countries worldwide through many of the world’s leading travel retail operators (Dufry , Heinemann , Dubai Duty Free, Lotte, ARI etc…)
The key brands in the range include The Rocks from Australia, Casa Santa Maria from Chile , Hope Bay from South Africa, Giuliana Pinot Grigio from Italy and Ta Moko New Zealand .